![]() An email signup form: Use QR codes to grow your radio station’s email database.The station’s stream: Create a QR code that allows people to “Listen Now.”.It’s a best practice to create a contextual link that detects the user’s operating system and responds accordingly, sending Android users to the app in the Google Play store and iOS users to the app in Apple’s app store. The station’s mobile app: Use the QR code to encourage people to download your radio station’s mobile app so they can listen on the go.Depending on where the QR code appears, you may want it to link to one of these: What should a radio station’s QR Code point to?ĭon’t assume that a QR code should link to your radio station’s homepage. Hubspot has a good breakdown of the different options here. You can create a QR code using any number of websites. And we're giving broadcasters a VIP Tour! Join us for a VIP Tour of CES 2023 Want to get the first look at new technologies that will change broadcasting? From drones to virtual reality to self-driving cars, it's all at CES in Las Vegas. The information encoded in the QR code will then be displayed on your screen. Once you have installed the reader, simply point your phone’s camera at the code and it will be scanned automatically. To read a QR code, you will need a QR code reader, which can be downloaded for free from the app store on your smartphone. QR codes are often used for marketing purposes, as they can be used to direct users to a website or online content. ![]() The code typically contains a url or other information that can be accessed by scanning the code. The popular adoption of QR codes presents an opportunity for radio broadcasters in the U.S.Ī QR code is a two-dimensional barcode that can be read by smartphones and other devices. An eMarketer Insider Intelligence report estimates that “the number of US smartphone users scanning a QR code will increase from 83.4 million in 2022 to 99.5 million in 2025:” ![]() Among those changes is a significant increase in the use of QR codes. The COVID-19 pandemic changed the way many Americans behave.
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